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September 13 @ 9:00am – 4:00pm

Daniels Spectrum, 585 Dundas Street East

Event Capacity 49% Full

Never have design thinking, design practice and creative skills been as important to Canada’s future as they are now. Today, competitive success is determined by the ability to understand human needs and desires and to deliver richly imagined ways of addressing them. Many organizations recognize the importance of innovation, but they don’t know how to achieve it. The answer is design.

Produced by OCAD & Artscape Launchpad, Elevate Design will lead a conversation about the importance and the breadth of design thinking in Canada, how design allows companies to stay ahead of their customers and how new tech is disrupting design. We’ll also cover the globalization of product design, and how Canadians look at and compete in the global marketplace.

Topics Include:

  • Disruption! How Design Helps us Think Forward

  • Next Tech and Design

  • Designing the Toronto of the Future: Smart, Beautiful, Resilient

  • Going Global

  • Design transformations and global competitiveness

Featured Speakers


9:00am Breakfast & Registration
9:30am Welcome Remarks
Dr. Sara Diamond, OCAD University
Tim Jones, Artscape
9:45amOpening Keynote
Idris Mootee, Idea Couture
10:15am Disruption! How Design Helps us Think Forward
Gordon Edall, Globe & Mail
Adrian Norris, The Globe & Mail
Idris Mootee, Idea Couture
Pamela Hilborn, Scotiabank Digital Factory
11:00amConversation Break
11:15amMarketing & Ad Tech
Simone Lumsden, VP and Brand Marketing Experience, TELUS
11:30amNext Tech and Design
Jessica Ching, Eve Medical
Jutta Treviranus, Inclusive Design Research Centre
John Locke, Autodesk Research
Olivier Berger & Sophie Perceval, Wondereur
1:15pmDesigning the Toronto of the Future
Eric Miller, University of Toronto Transportation Research Institute
Heather Rollenston, Director of Design and Architect, Quadrangle
Stewart Dutfield, Project Lead Resilience, City of Toronto
2:00pmGoing Global
Les Mandelbaum, Umbra Brittney Kuczynski, Canadian Arts and Fashion Awards
Jenny Bird, Founder, Jenny Bird Jewelry
2:45pmConversation Break
3:00pmDesign Transformation and Global Competitiveness
Karel Vredenburg, Director, IBM Design
3:30Final thoughts
Dr. Sara Diamond, OCAD University
Tim Jones, Artscape

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