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September 13 @ 9:30am – 5:00pm

House of VR, 639 Queen St W.

Event Capacity 48% Full

When will virtual reality (VR), augmented reality (AR) and immersive media technologies hit the mainstream? How fast is the market growing? Will this emerging industry live up to the hype surrounding it?

Presented by the CFC Media Lab in partnership with the House of VR, Elevate Immersive Media presents the latest data and insights on the state of the market in a series of industry talks at the House of VR. Hear from entrepreneurs already making waves, participate in a selection of VR/AR experiences and meet with investors, creators, entrepreneurs and technologists in this emerging industry.

Topics Include:

  • Immersive Media Market Insights

  • Where Hollywood meets Silicon Valley

  • Leveraging Public Capital: Meet the NPC/Public Sector Gatekeepers

  • The Investment Adventure from ICT to Media & Entertainment

  • Startup Demos from Innovative AR/VR companies

Featured Speakers


9:30am Registration & AR+VR Demos
10:00am Host Welcome
Amy Davies, CFC Media Lab
Jonah Brotman, House of VR
10:10amAR/VR's Impact on Diversity
Tom Emrich, Partner, Super Ventures
10:30am Immersive Media Market Insights
Clifton Dawson, Greenlight Insights
Kristian Roberts, Nordicity
11:10am Lightning Demos
Pete Forde, ItsMe3D
Alan Smithson & Julie Smithson, MetaVRSe
11:30am Lunch Break
Play in VR or Mixed Reality Green Screen Units
12:30pmKeynote Conversation: Where Hollywood meets Silicon Valley
Ana Serrano, Canadian Film Centre
John Gaeta, Executive Creative Director, Lucasfilm, llmxlab
1:30pmLightning Demo
Jonathan Gagne, Masterpiece VR
Sophie Howe, Founder, Xesto
1:50pmNetworking & Leveraging Public Capital: Conversations with Public Sector Gatekeepers
Nathalie Clermont, CMF
Godwin Liu, NRC-IRAP
Martin Lord, High Performance Computing, Ontario Centres of Excellence
Chris Dunn, Ontario Media Development Corporation
2:30pmThe Investment Adventure from ICT to Media & Entertainment
Prashant Matta, OMERS Ventures
Andrea Drager, Azure Capital
Tipatat Chennavasin, the VR Fund
Nicole LeBlanc, BDC Ventures
Ana Seranno, CFC Media Lab
Moderated By: Dominic Bortolussi, The Working Group
3:10pmLightning Demos
Tanya Kelen, Kelen Content (Promena VR)
Aden Bahadori, Torus Media Labs (Canvas 360)
3:30pmKeynote Conversation: The Future of Augmented Reality
Helen Papagiannis, Author of Augmented Human
Laura Mingail, Director, Marketing & Business Development, Entertainment One
4:00pmHappy Hour & AR/VR Demos
Block the beats! Audioshield puts you at the point of impact for every hit in your songs. Block incoming orbs with your shields and feel the music. Works with any song file, plus online music streaming and Song of the Day.
Blasters of the Universe
Blasters of the Universe is the first of its kind, bringing the bullet hell genre into first person VR. Intense gameplay is heavily reliant on physical movement, requiring the player to duck, dodge, twist, turn, and maneuver their way through tons of enemies and hundreds of bullets.
Masterpiece VR
MasterpieceVR is the world’s first collaborative 3D painting, sculpting and modelling program for virtual reality. Create works of art, colourful characters, and objects with ease. Connect with people anywhere in the world and create together in real time, teach an art class, or share your creation.
The Night Café
The Night Cafe is an environment that allows you to explore the world of Vincent van Gogh first hand. Take a moment to enjoy his iconic sunflowers in 3 dimensions or walk around the chair he painted in his bedroom to see it from another angle. Step into the vivid colors straight from his palette.
Richie's Plank Experience
Are you afraid of heights? Take an elevator to our plank that’s sits 160m high above the ground, then dare to walk to the end! An experience made for first-time VR users. Plus, customise the settings to add a physical plank to your playing space!
5:00pmEvent Ends

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